Hi, I'm Sasha

A woman with long brown hair and grey eyes, wearing a black button-up shirt and gold hoop earrings, smiling at the camera against a plain light-colored background.
A woman with long brown hair and grey eyes, wearing a black button-up shirt and gold hoop earrings, smiling at the camera against a plain light-colored background.

Ten years in, and I still love this part: figuring out why people buy. I've spent a decade in digital marketing — mostly living in paid social and whatever channel's about to blow up next — helping DTC brands find real customers and keep them.

My paid social programs have driven serious revenue growth and knocked down acquisition costs, for teams anywhere from scrappy startups to established mid-market players.

I've gotten to do this work for brands I actually admire — Reformation, Movember, and more — across women's apparel, health, and subscription models.

My approach is part art, part science. I use data to know what's working and creative to make it worth clicking on, because a smart strategy with boring ads still doesn't grow anything.

let's talk strategy